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Henrik Larsson Broman
– Keynote Speaker, Futurist & Author
Helping leaders and companies navigate future trends and unlock growth through insights on AI, leadership, sales and the future of work.
Who I Am – And Why I’m Here to Challenge Your Thinking
I’m Henrik Larsson Broman – a Swedish researcher, strategist, and keynote speaker dedicated to helping commercial leaders future-proof their organizations. I’m also the founder of Trendbracer.
The name Trendbracer reflects the mindset I bring to every stage and boardroom: “Trend” signals direction and forward momentum. “Brace” is short for embrace. A TrendBracer is someone who passionately embraces change and constantly seeks opportunities in our fast-moving world.
For the past 25 years, I’ve delivered more than 1,400 lectures and studied B2B sales transformation, buying behavior, leadership, and the megatrends shaping our business landscape. My passion lies in decoding complexity and delivering insights that spark action.
Through Trendbracer, I challenge conventional thinking, blend data with storytelling, and inspire leaders to navigate uncertainty and the forces shaping tomorrow.
Whether you’re leading a global team, designing future strategies, or simply trying to make sense of the AI era—we’ll explore the future together.
+25
years of experience
Since the early 2000s, I’ve conducted research, analysis, and keynote lectures that have helped thousands of people gain new insights.
+1400
lectures
I’ve delivered over 1,400 keynotes and workshops for organizations across Sweden and internationally.
+100
publications
I’ve authored and published hundreds of articles, reports, and books based on solid research and trend analysis.
How I Can Help
I work at the intersection of research, strategy, and inspiration. As the founder of Trendbracer, I, Henrik Larsson Broman, help organizations navigate change, sharpen their commercial edge, and future-proof their strategies. Through keynote speeches, executive advisory work, and in-depth trend research, I offer actionable insights tailored for leaders in a rapidly evolving business world.
Keynote Lectures
Thought-provoking keynotes by Henrik Larsson Broman, international speaker and founder of Trendbracer. I challenge outdated thinking, energize audiences, and deliver actionable insights on sales, leadership, AI, and the future of business.
Advisory & Boards
Hands-on guidance for leadership teams, boards, and commercial units. With 25+ years of experience, I provide research-based insights to support critical decisions. My advisory work through Trendbracer helps leaders translate future trends into competitive advantage.
Research & Trend Reports
I deliver tailored studies, thought leadership content, and future trend analyses through Trendbracer—helping you strengthen your brand, sharpen your message, and shape strategic direction.
Keynote Lectures & workshops
My keynotes and workshops—delivered through Trendbracer—are designed to spark new thinking and drive real change. I’m Henrik Larsson Broman, keynote speaker and researcher, and every session is grounded in emerging trends and tailored to help organizations navigate the future of work, business, B2B sales, marketing, and customer experience.
Whether you're planning a leadership summit, a sales kickoff, or a company-wide event, I bring bold insights, actionable ideas, and engaging storytelling that inspires lasting impact..
For more information about my lectures, workshops, or how I can support your organization, feel free to contact me at info@trendbracer.se.
Popular Topics Include:
The Future of Sales – What do trends and data really tell us about tomorrow's sales landscape?
Top Performers – Who are the best salespeople – and what exactly do they do differently?
The New Era of Trust – Five powerful keys to earning customer loyalty in a skeptical world.
High Tech High Touch – AI vs. Human – finding the balance between automation and empathy.
Future of Customer Experience – Is the future human, machine – or a brilliant blend of both?
The Power of ArtificiaI Intelligence – How AI will boost your sales productivity
The Future of Marketing – Strategies and trends that will redefine your brand's impact.
Business by Empathy – Why empathy is your most underestimated competitive edge.
The Supertrends – How to capitalize and turn changes into opportunities
Sales Excellence – The science behind Sales-Driven Growth and Profitability
Insight-driven B2B Sales – Driving Growth Through Customer-Centricity
The Great Skill Shift – Reskilling & Upskilling in the 21th Century
Watch Henrik Larsson Broman in Action
Intro clips from Henrik Larsson Broman’s keynote talks at The Sales Conference
Get a glimpse of how Henrik opens his keynotes – setting the tone, sparking curiosity, and engaging the audience. These short clips capture the energy and style of his stage presence.
The Power of AI
Henrik Larsson Broman keynote at The Sales Conference 2024
The New Era of Trust
Henrik Larsson Broman keynote at The Sales Conference 2022
Future State of Sales
Henrik Larsson Broman keynote at The Sales Conference 2021
Awarded One of Sweden’s Most Popular Speakers – 6 Years in a Row
For six consecutive years, Henrik Larsson Broman at Trendbracer has been recognized as one of Sweden’s most popular speakers by the independent news site Eventeffect.
Each year, Eventeffect’s readers nominate their favorite speakers. The final selection is based on the number of recommendations from buyers and bookers, followed by a vote conducted by representatives from speaker bureaus and event agencies to determine the most popular speakers of the year.
What Clients Say
I’m grateful to work with forward-thinking organizations across industries. Here’s what some of them had to say after our collaboration – in their own words.
For more testimonials, please visit my LinkedIn profile to read recommendations from professionals I’ve collaborated with.
"I highly recommend Henrik Larsson Broman for his ability to capture our needs and blend trendspotting with scientific insights in an inspiring and humble way. Thank you, for all the new perspectives you gave us!"
Lin Tennung,
Business Developer
"An impressive keynote on the future of sales. Henrik Larsson Broman combined sharp insights with an outstanding delivery and tailored his message to our business. Highly recommended!

Thomas Fuchs,
Director of Sales
"A very engaging and well-tailored keynote on trends for all leaders. Henrik Larsson Broman inspires and challenges the audience to think differently in an entertaining and relatable way."
Eva Ternström,
Director of Sales & Marketing
"Henrik Larsson Broman is a highly professional speaker. We invited him for an inspiring keynote on AI and lifelong learning – a relevant topic delivered with great energy and insight."
Vera Rydberg,
Content producer events
"An outstanding speaker who received top ratings from all our event attendees. With great energy, sharp insights, and a confident stage presence, Henrik Larsson Broman inspired and challenged the audience. The content was relevant, forward-thinking, and truly sharp. 5 out of 5 stars – highly recommended!"
Madeleine Zetterman,
Head of marketing
"Henrik Larsson Broman offers fascinating insights into the future of sales, combining research, experience, and relevance. He was well-prepared, understood our business, and delivered a highly appreciated and engaging talk to our international team – sparking valuable internal discussions."
Monica Löwenberg,
Director Global Sales
"If I could choose only one B2B professional sales expert in Sweden it would be Henrik Larsson Broman. In his area of expertise, he is the most competent person I have ever met. He impresses me every single time we work together. As client and as partner."
Johan Sköld,
Partner and investor
"Despite short notice, Henrik Larsson Broman delivered an inspiring and insightful talk on AI and the future of sales for us and our Kia dealers. With practical tips, powerful examples, and engaging delivery, he sparked great conversations among all 150 attendees. A fantastic way to end the day – highly appreciated!"
David Selfors,
General Manager
Advisory & Boards
As an advisor through Trendbracer, I, Henrik Larsson Broman, work closely with executive teams, commercial leaders, and boards to navigate complexity, challenge assumptions, and co-create future-ready strategies. My role is to bring fresh perspectives—grounded in research and trend analysis—that support decision-making and long-term growth.
Whether it’s contributing to a strategy day, serving on an advisory board, or leading a trend workshop, I act as a thinking partner who combines insight, energy, and business acumen.
Examples of how I contribute:
  • Facilitate future-focused strategy sessions
  • Support in repositioning sales and go-to-market strategies
  • Advise on customer-centric transformation and leadership
  • Identify relevant trends and strategic implications
  • Bring external perspective to internal discussions
Research & Trend Reports
Turn complexity into clarity. Shape decisions with evidence.
I conduct tailored research projects and produce trend reports that help organizations understand their markets, customers, and future opportunities.
By combining data, foresight, and storytelling, I deliver insight-driven content that informs strategies, inspires action, and strengthens your positioning.
Whether it’s a thought leadership report, a customer survey, or a future trend analysis – I translate research into real impact.
Deliverables may include tailored future trend reports, insight articles for clients or internal use, thought leadership reports, market or customer surveys with analysis and research-based keynote material.
For more information about my research, reports, or how I can support your organization, feel free to contact me at info@trendbracer.se.
Examples of Publications
A selection of reports, articles, and thought leadership content authored by Henrik Larsson Broman, founder of Trendbracer.
Supertrends (book)
Facts and inspiration based on 50 trends shaping the future of sales and marketing. Available in Swedish and English. Authors: Henrik Larsson Broman and Peter Siljerud.
(Published 2018)
Future State of Sales Skills
An in-depth global study based on insights from 600 B2B sales professionals, exploring the key competencies for future sales success.
(Mercuri International, published 2025)
AI-Powered Sales
An overview of how AI is transforming the playing field for today’s and tomorrow’s sales organizations.
(Mercuri International, published 2023)
AI-driven People Management
Opportunities created by AI in recruitment, upskilling, and coaching of sales professionals.
(Mercuri International, published 2023)
AI-driven Marketing
A comprehensive overview of how AI is revolutionizing marketing strategy and reshaping future marketing organizations.
(Mercuri International, published 2023)
The Future State of Trust
6 dimensions of trust that are changing B2B sales. Based on interviews with 1,000 global business leaders.
(Mercuri International, published 2021)
Subscribe to Newsletter
Want to future-proof your thinking?
Subscribe to my LinkedIn newsletter “Future Business Trends,” powered by Trendbracer, for the latest insights, trends, and strategies shaping the future of B2B sales, leadership, and growth.
Contact & Booking Request
Interested in discussing how I can support your organization?
Send me an email to receive a tailored offer or start an initial conversation.
  • Lectures available in both Swedish and English
  • Fast response within 24 hours
  • Available for both digital and in-person sessions
  • Flexible formats tailored to your needs
Direct Contact:
Email: info@trendbracer.se
Phone: +46 730 816 866
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